Meet Soja
the founder of
ZOJA Experience
“Last year was a year of change. This year is all about opportunities.”
Hi! This is Soja
I believe in quality and luxury experiences, which start and end with the best service.
I’ve always had this burning need to experience the world, cultures and learn from the people around me. My creativity in design is found in never-ending learning, imagination and ability to process those into an idea/business etc. I want to offer joy and meaningful moments and there’s a need to give back all the things I’ve learned to others. One could place me in the segment of the entrepreneurial modern-day nomad.
Currently, I live in Järvenpää, Finland. But I was born in the Arctic Lakeland of Finland - Kainuu region. Studied and worked in Kuopio & Helsinki (cities in Finland). Gained Master in Arts degree from the Art University of Helsinki, from the faculty of art pedagogy. And then moved to Scotland: degrees (MSc from Business School of Napier University, Wine degree WSET level 3) and lots of experience in modern luxury hospitality industry. Earned Thistle Award with my team from the beautiful and bold MHOR Festival.
So hear me out: I have a vast international and local experience in experiential service design. I use Design Thinking and research tools as well as prototype action to find solutions and co-create. My hospitality background combined with the understanding of culture, business and marketing produce human-centric and evolving solutions. Creativity and co-creation will be the solutions to many future problems.
My guilty everyday pleasure: Glass of wine, sourdough, great artisan cheese and good tunes. It’s all about simple things.